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What are Branding Elements?

What is Business Branding?

What is business branding? It is the process of giving an organization an image and identity as well as positioning the organization on the market. It’s the process of making a lasting impression on your target audience that defines who and what your brand is. Your brand icon, mark or logo should be immediately apparent, and it plays a big role in the identity of your brand. Your brand should invoke emotions that are aligned with its personality. Positioning your brand on the market is a strategy in itself, and is customized per brand. As your brand matures and experiences growth, its equity raises as well and becomes more valuable.

What are Branding Elements?

What are Branding Elements? Here they are defined:

  • The Brand Identity. It’s the way people recognize your company through design, shape, color, and appearance. This includes the Brand Mark (often referred to as the logo or brand icon).
  • Your Brand Image. This is the impression of your brand in the minds of your consumers.
  • Brand Positioning. The positioning of your brand on the market.
  • Your Brand Personality. Personal and emotional qualities that are associated with your brand.
  • Brand Equity. This is the value of your brand.
  • The Brand Experience. The total experience of your brand is regarded as your brand experience.
  • Your Brand Communication. This is the message your brand delivers to your target audience.
  • Brand Gap. What your brand is and what your consumers perceive it to be. What your brand promises vs what your brand delivers.
  • Brand Extension. Going beyond your brand’s origins into different territories.

FeatherLeaf Design and Consulting: Through brand strategy and design, FeatherLeaf helps shape and promote the identity and image of your brand.

The following items play major roles in your Brand Strategy.

  • Branding Elements
  • Websites
  • Search Engine Optimization (SEO)
  • Graphic Design
  • Animation and Visual Effects
  • Video Production
  • Copy Writing
  • Copyright Services – we utilize GEM Copyrights
  • Trademark Services  we utilize GEM Trademarks
  • Digital Marketing
  • Social Media
  • Print Media
  • YouTube and Video Marketing
  • Event Planning – we utilize GEM Conferences

Why Choose FeatherLeaf Design and Consulting?

FeatherLeaf Design and Consulting has over 15 years of experience creating lasting brands.

We don’t just build the brands, we promote them through strategic digital and print marketing efforts.

Your FeatherLeaf system is designed to attract your target market.

FeatherLeaf SEO (Search Engine Optimization) Works. We have the results to prove it.

We utilize Google SEO Tools to ensure that your website is indexed properly.

FeatherLeaf Content SEO is high ranking and valuable.

We provide proven results, and our clients agree.

FeatherLeaf conveniently operates remotely. We serve clients from coast to coast in the United States.

What are Branding Elements?


Call, text or email us today. We will meet remotely over Zoom Conferencing and consult about your Brand Strategy and business needs. FeatherLeaf is ready to help you communicate a consistent message to your audience that will leave a lasting impression.

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